Regularly groom your dog early on, when they are a puppy, to get them comfortable with the water, towels and loud bursts of air from a dryer. This will help you both figure out how your pet likes to be handled and further build your connection and trust. Additionally, different dogs will have sensitivities with their paws, ears, eyes and tail. For example, a pug or bulldog requires you to wipe their face folds and a Maltese will need the area around their eyes delicately cleaned to remove discharge.

You would need to purchase special puppy shampoo, that caters to the needs of their sensitive skin, our THE SENSITIVE ONE is suitable even for puppies under 12 weeks! 


PRIDE+GROOM was born because 4 New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.

With the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house.

PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.


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