We typically recommend washing your dog every 3 weeks, but just like people some dogs get dirtier than others.  Our products are clean and natural and won’t harm your pup with more frequent use.

Yes please do! Gently squeeze out any access water from longer hair and towel dry with THE TOWEL.  Gently brush, comb wet hair.  Use a hair dryer on a lower heat and power setting.  The ionized quieter dryers are best. Brush, comb when dry. 


Non shedding dogs have hair which is usually longer and finer than dogs with fur (shedders).  Non shedders can have straight, wavy or curly hair that grows in a single layer.

Shedders have fur which is denser. They often have an undercoat that is shorter and you will notice more of it on your furniture and yourself during different points in the season.

THE SHEDDER was designed for the dog’s fur. It has moisturizing and nourishing ingredients for the fur and skin. The formula contains: avocado oil, coconut oil, flaxseed oil, jojoba seed oil, Niaouli oil and Aloe.

THE NON SHEDDER was designed for the dog’s hair and besides all the good nourishing oils it also contains Marshmallow root extract .

We did a lot of research and are introducing this unique ingredient, which is a popular ingredient in many hair conditioners for its amazing, slippery texture for easy detangling as well as softening the hair. It is high in plant protein that promotes healthy hair growth and shine while also soothing dry scalp and skin inflammation.

If your dog suffers from skin allergies and is prone to itchy skin then The Sensitive One is the shampoo for them.  For serious skin issues please consult your veterinarian


We ship UPS ground unless you choose expedited shipping. 

Quel dommage, at the moment we do not. Add your email to stay updated or check back soon. Danke.

We do not accept returns, however our product is 100% satisfaction guaranteed. PRIDE+GROOM recommends washing techniques based on the principles of professional dog grooming If you’re concerned about a particular product, simply test a small area before washing. If you have any concerns about product, please email customer support. For questions regarding use please email us.

You may only cancel your order on the same day it was placed, but not after. We typically ship orders right away.

If your order is damaged, please notify us immediately. We’ll provide instructions. Please include your order number in your email. Email:

Account Management Questions

● How do I access my account portal?

○ You can access your account portal by navigating to “Account” and sign in!

● How do I change my personal, contact or billing information?

○ You can make account edits through ‘Manage Account’ >> ‘Manage


Subscription Management Questions

● What is my subscription schedule?

○ You can select a variety of subscription schedule options through the account

portal. If you need your subscription order to be sent on a specific date, go to

‘Manage Subscriptions’ (located in ‘Manage Account’), select ‘Edit’ and select a

date under ‘Next Shipment.’

● When will I be charged?

○ You will be billed at every recurring fulfillment. If you have a prepaid subscription,

you will be billed at the beginning of your subscription period.

● Can I make edits or changes to my subscription?

○ You can add or swap items in your subscription in your account portal. To do this,

simply select the item you wish to add or swap from the lists provided under “Add

to Shipment” or “Swap.”

Order Management Questions

● Can I review my upcoming orders?

○ Yes! In ‘Upcoming Orders’ you will see your order, the subscription number, date

of your next shipment, and the option to add or swap items.

● Can I view the orders that are in progress or have been delivered?

○ Yes! In ‘Order History’ in the account portal, you will find all of your previous

orders and subscription information. You can track all orders on this page.

● Can I gift an item? If so, how?

○ Yes! On the top left corner of the subscription you would like to send, you will find

the options to ‘Gift, Skip, Send Now.’ Select ‘Gift’ and provide the recipient’s

information and a message if you wish!

Generic Questions

● Shipping options

○ What is the delivery time?

■ Specific to your brand- Add any additional information necessary

● Returning items

○ How can I return items?

■ Specific to your brand- List the instructions and the needed information on

how to do this

● Ex: Sorry your order did not work out! Please email us at for returning assistance.

● Canceling orders or subscriptions

○ How can I cancel my order or subscriptions?

■ If you need to cancel your subscription, you can do so in ‘Manage

Subscriptions’ located in your account portal. You will find ‘Cancel

Subscription’ on the bottom right corner.

17 E. 12th Street Floor 3 NY NY 10003


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