All orders placed before noon will be shipped on the same business day. Please note that shipping times may vary depending on factors such as location, holidays or inclement weather.

We ship our products using UPS SurePost, unless you choose expedited shipping

Yes, we offer international shipping! Please note that the customer is responsible for covering the cost of shipping, as well as any applicable customs fees. These fees are typically charged by the shipping company and must be paid by the customer.

You may only cancel your order on the same day it was placed, but not after. We typically ship orders right away. Please contact directly to cancel an order.

We accept returns on products that are unused and unopened. PRIDE+GROOM recommends washing techniques based on the principles of professional dog grooming. If you’re concerned about a particular product, simply test a small area before washing. If you have any concerns about the product(s), please email our customer support team at

Shipping damage happens! If your order arrives damaged, please notify us immediately. We will provide instructions. Please include your order number in your email. Email:


To view the ingredients for each of our products, simply navigate to the information section of the product page. We believe in transparency and therefore disclose 100% of our ingredients for each product.

We have nothing to hide! Unfortunately there are no regulatory demands for companies to disclose all of their ingredients on the label, which is why you don’t often see all of them transparently. PRIDE+GROOM strongly believes in transparency and therefore lists 100% of the ingredients right on our labels.

Preservatives are one type of ingredient that is necessary for maintaining the stability and safety of the product. Without preservatives, harmful bacteria can grow and multiply in the formula, making the shampoo or conditioner potentially harmful to use. Our products contain a concentration of preservatives that are safe for your pet. Additionally, fragrance ingredients are included in the product to enhance the scent and provide a pleasant grooming experience for your pet. We are committed to using only safe and effective ingredients in our products and ensuring that they are 100% disclosed.

THE FINAL COAT dog conditioner contains fatty alcohols, which are beneficial for your dog's coat. Unlike drying alcohols such as ethyl and isopropyl alcohol, which are often found in hand sanitizers and rubbing alcohol and can strip the hair of its natural oils, fatty alcohols like cetearyl alcohol and phenethyl alcohol are derived from plants and provide lubrication to the hair, reducing friction. Additionally, they moisturize the hair and reduce water evaporation, leading to a healthier, more hydrated coat. Finally, the inclusion of fatty alcohols in the conditioner increases its viscosity, giving it a creamy and silky texture.

Absolutely! Our products are designed to be completely tearless, making them safe to use on your dog's face and around their eyes. Even if a small amount gets into your dog's eyes, it won't cause discomfort or irritation.

Yes, our dog paw balm is safe for dogs to lick and ingest. Our formula is made of all organic ingredients, including shea butter, almond oil, beeswax, immortelle, calendula oil, and Vitamin E, all of which are safe for dogs to consume.

We are proud to say that all of our products are hypoallergenic, meaning they are gentle on your furry friend's skin. Our formulas are made with naturally sourced ingredients, and are carefully designed to be safe for use around sensitive areas such as the eyes and private areas. Plus, our products are safe for your furry friend to lick!

Yes, our products are completely sulfate-free and that is very important. Sulfates are commonly used in many personal care products (such as soap and toothpaste) as foaming agents, but they are essentially detergents that can be harsh and irritating to both humans and pets. Our dog shampoo may not lather as much as those with sulfates, but it still effectively cleans your pet's hair and skin. It is also important to use more water instead of more product to activate the shampoo since water is the key agent in the cleaning process. Using more product can actually cause buildup on the hair and skin if not rinsed out properly.

Yes! Our products have a lovely scent that features notes of bergamot, citrus, and ylang ylang. It's a fresh and unique scent that is very refreshing. The fragrance is mild but long-lasting, and is the same across our entire product line. Your pets will smell great!

Certainly! Our formulas are gentle and made with naturally sourced ingredients, which makes them safe for cats to use. We recommend our foaming waterless shampoo, the MANE TAME, which is alcohol-free and perfect for cats and pets who prefer to avoid water. The MANE TAME cleans, deodorizes, and removes debris from your cat's coat, leaving it looking and feeling fresh.

If you apply THE FINAL COAT dog conditioner generously all over your dog's coat, then yes, it needs to be rinsed off. However, there is another way to use it: you can apply a small amount directly onto a knot or tangle on dry fur and then brush it out without rinsing.

The FINAL COAT is a dog conditioner designed for use during bath time on wet hair. It is used after shampooing to detangle and moisturize the coat and skin, and is then rinsed out. It can also be used on specific knots and tangles on dry fur using a brush. On the other hand, THE LEAVE INdog conditioner is a spray that is used on both wet and dry hair for detangling, gloss-inducing, and adding a protective layer to the dog’s coat. It can also be sprayed to facilitate brushing and it makes the groom last much longer.

The NON SHEDDER shampoo is formulated for non shedding dogs who have hair, which is usually longer and finer than dogs with fur (shedders). Non shedders can have straight, wavy or curly hair that grows in a single layer. They typically shed very little or not at all. THE NON SHEDDER has marshmallow root which is hydrating, moisturizing, and detangling. Marshmallow root is a natural oil that we source from Northern Africa. 

The SHEDDERshampoo is formulated for shedding dogs who have fur, which is much denser. They often have an undercoat that is shorter and you will notice more of it on your furniture and yourself during different points in the season.

If your dog suffers from skin allergies and is prone to itchy skin, then THE SENSITIVE ONE is the shampoo for them. The SENSITIVE ONE includes hydrolyzed quinoa which is soothing and increases the hair’s ability to retain moisture. It also has calendula oil which is high in regenerative properties; it is both healing and anti-inflammatory.

For serious skin issues, please always consult your veterinarian. THE SENSITIVE ONE formula is also perfect for puppies under 6 months who require extra gentle products.

Yes, we are! The Leaping Bunny Logo is the only internationally recognized symbol guaranteeing consumers that no new animal tests were used in the development of any product displaying it. The Logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world.
Virtually every ingredient, even water, has been tested on animals in the past. The Leaping Bunny Program seeks to prevent future animal testing so companies must agree not to conduct any animal testing after a fixed cut-off date. Their standard is the only one that guarantees a product to be free of new animal testing. We are proud to be Leaping Bunny Certified!


You can learn more about the benefits of becoming a Packmember here:

Just go to your favorite products on our website and select the SUBSCRIBE option. We’ll do the rest!

By subscribing to your favorite products each month, you will also get 10% off, a free monthly gift and free shipping!

You can access your account portal by navigating to ‘Account’ and signing in!

You can make account edits through ‘Manage Account’ >> ‘Manage Subscriptions.’

In the Packmember subscription, you can select a variety of subscription schedule options through the account portal. If you need your subscription order to be sent on a specific date, go to ‘Manage Subscriptions’ (located in ‘Manage Account’), select ‘Edit’ and select the date under ‘Next Shipment.’

You will be billed at every recurring fulfillment. If you have a prepaid subscription, you will be billed at the beginning of your subscription period.

You can add or swap items in your subscription in your account portal. To do this,simply select the item you wish to add or swap from the lists provided under ‘Add to Shipment’ or ‘Swap.’

Yes! In ‘Upcoming Orders’ you will see your order, the subscription number, date of your next shipment, and the option to add or swap items.

Yes! In ‘Order History’ in the account portal, you will find all of your previous orders and subscription information. You can track all orders on this page.

Yes! On the top left corner of the subscription you would like to send, you will find the options to ‘Gift, Skip, Send Now.’ Select ‘Gift’ and provide the recipient’s information and a message if you wish!

If you need to cancel your subscription, you can do so in ‘Manage Subscriptions’ located in your account portal. You will find ‘Cancel Subscription’ on the bottom right corner. If you need any additional assistance, you can email our customer support team at




Contact Our Team
(646) 849-2908

247 W. 12th Street #2D
New York, NY 10014