BUNDLES + gifts




We typically recommend washing your dog every 3 weeks, but just like people some dogs get dirtier than others.  Our products are clean and natural and won’t harm your pup with more frequent use.

Yes please do! Gently squeeze out any access water from longer hair and towel dry with THE TOWEL.  Gently brush, comb wet hair.  Use a hair dryer on a lower heat and power setting.  The ionized quieter dryers are best. Brush, comb when dry. 


Non shedding dogs have hair which is usually longer and finer than dogs with fur (shedders).  Non shedders can have straight, wavy or curly hair that grows in a single layer.

Shedders have fur which is denser. They often have an undercoat that is shorter and you will notice more of it on your furniture and yourself during different points in the season.

THE SHEDDER was designed for the dog’s fur. It has moisturizing and nourishing ingredients for the fur and skin. The formula contains: avocado oil, coconut oil, flaxseed oil, jojoba seed oil, Niaouli oil and Aloe.

THE NON SHEDDER was designed for the dog’s hair and besides all the good nourishing oils it also contains Marshmallow root extract .

We did a lot of research and are introducing this unique ingredient, which is a popular ingredient in many hair conditioners for its amazing, slippery texture for easy detangling as well as softening the hair. It is high in plant protein that promotes healthy hair growth and shine while also soothing dry scalp and skin inflammation.

f your dog suffers from skin allergies and is prone to itchy skin then The Sensitive One is the shampoo for them.  For serious skin issues please consult your veterinarian. 


We ship UPS ground unless you choose expedited shipping. 

Quel dommage, at the moment we do not. Add your email to stay updated or check back soon. Danke.

We do not accept returns, however our product is 100% satisfaction guaranteed. PRIDE+GROOM recommends washing techniques based on the principles of professional dog grooming If you’re concerned about a particular product, simply test a small area before washing. If you have any concerns about product, please email customer support. For questions regarding use please email us.

You may only cancel your order on the same day it was placed, but not after. We typically ship orders right away.

If your order is damaged, please notify us immediately. We’ll provide instructions. Please include your order number in your email. Email:

Go to the customer portal on Recharge or Smartrr and select "Cancel Subscription." If you have time, please let us know why and what we could have done better!

17 E. 12th Street Floor 3 NY NY 10003