Cute dog in greenery

OPRAHS FAVORITE THINGS 4X | VET + GROOMER-APPROVED

Fear-Free Frolicking!

Introducing THE FLEA+TICK DUO, a powerful plant-based duo that helps deter pests and keep dogs fresh, clean, and adventure-ready.

Promotions region
Press logos including Oprah Daily, Forbes, Vogue, Martha Stewart Living
Forbes logo
CNN logo
People logo
Martha Stewart Living logo
Good Morning America logo
WWD logo
Vogue logo

What's Your Dog Dealing With?

All coats are different. Let's clean them that way.

We're here to elevate the world of dog grooming with beautiful products that are on par with our own.

Each PRIDE+GROOM formula is thoughtfully crafted with its own unique blend of essential oils and sustainable ingredients to deliver cleansing, nourishing and beautifying benefits both you and your pet can see and feel.

Ingredients are our jam.

The high quality, perfectly curated ingredients that go into each of our formulas shine through in every coat.

  • MARSHMALLOW ROOT

    Hydrates dry skin and coat


    Helps soothe irritation


    Supports healthy skin

  • Close-up of a jojoba seed on the plant showing a wrinkled brown seed and gray-green leaves with a blurred background

    JOJOBA SEED OIL

    Balances and nourishes skin


    Calms dryness and irritation


    Softens the coat

  • Close-up of quinoa plant seed heads showing golden clusters and textured stalks against a blurred field background

    QUINOA

    Supports healthy skin with Vitamin E


    Softens and strengthens the coat


    Boosts shine and hydration

  • Close-up of niaouli flowers showcasing white bottlebrush blooms with dewdrops against a soft green background

    NIAOULI OIL

    Helps soothe itchy skin


    Purifies and refreshes the coat

    Naturally deters pests and insects

★★★★★What Pet Parents Are Saying