★ OPRAHS FAVORITE THINGS 4X | VET + GROOMER-APPROVED

Your dog's coat is unique. Their shampoo should be, too.

Coat-specific formulas made for your dog.

SHOP BEST SELLERS

What's Your Dog Dealing With?

All coats are different. Let's clean them that way.

We're here to elevate the world of dog grooming with beautiful products that are on par with our own.

Each PRIDE+GROOM formula is thoughtfully crafted with its own unique blend of essential oils and sustainable ingredients to deliver cleansing, nourishing and beautifying benefits both you and your pet can see and feel.

Ingredients are our jam.

The high quality, perfectly curated ingredients that go into each of our formulas shine through in every coat. Here are some of our faves.

  • MARSHMALLOW ROOT

    Hydrates dry skin and coat


    Helps soothe irritation


    Supports healthy skin

  • JOJOBA SEED OIL

    Balances and nourishes skin


    Calms dryness and irritation


    Softens the coat

  • QUINOA

    Supports healthy skin with Vitamin E


    Softens and strengthens the coat


    Boosts shine and hydration

  • NIAOULI OIL

    Helps soothe itchy skin


    Purifies and refreshes the coat

    Naturally deters pests and insects

★★★★★What Pet Parents Are Saying

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