Founders Heather Perlman, Regina Haymes and Jane Wagman came together during their search for a high quality, natural, great-smelling shampoo for their beloved dogs and came up dismally short.

"We wanted product that was more along the lines of what we ourselves used...with ingredients that benefitted the coat AND the skin beneath. After all, dogs COVERED in their coats--ours is just on our heads!"

When nothing out there was up to snuff (or sniff), the trio set out to fill the gap, and leashes in hand, off they went and PRIDE+GROOM was born!