Pride+Groom is proud to join celebrity trainer Isaac Boots at his Torch'd Summer Residency in The Hamptons. Isaac teaches his cult status class to raise money for several local youth charities. During lockdown Isaac taught online classes raising $1 million for NO KID HUNGRY! We are proud to be a part of his multi-brand pop up shop. 


July 31st P+G partnered with Animal Haven, a shelter in NYC. for an adoption event hosted at Torch'd. Several dogs found their forever homes, Kids played with puppies, people shopped at Torch'd, guests went home with goodies supplied by P+G, Animal Haven and Brutus Broth.

P+G hosted a fundraiser at DOG&CO in Bridgehampton to help the Dogfather Harlem, Brian Taylor take to the streets in his mobile grooming truck, educating and giving back along his cross country trek. Brian offers freegrooming for those who cannot afford it. 
THE MUTT DOG, a Massachusetts based clothing brand dedicated to giving back to shelters has pledged to give 20% of all profits earned back to shelters. P+G has proudly teamed up with them to sell the Ultimutt Groom to Go kit at a special price equipped with THE SHEDDER (loved for it's ultra moisturizing, de-shedding qualities), THE COAT conditioner, and a jaunty post-groom limited edition MUTT DOG | P+G kerchief. This month's 20% goes to Animal Haven NYC!  There's still time to save and give: THE ULTIMUTT TO GO (2022 update: replaced by THE MINI 

Adam Glassman, creative director of Oprah Daily says, “Launched during covid by four NYC dog moms PRIDE+GROOM is a line of beauty products for dogs. All of these all-natural formulas have the most fantastic signature scent. Even Oprah’s dog Sadie approves of these. And, if your dog could talk she would say ‘Gee my fur smells Terrific!’. They have an easy to use applicator that enables you to apply the shampoo and hold your dog at the same time. All the shampoo come in coat specific formulas - The Shedder, The Non-Shedder and The Sensitive One. Trust my all your dogs will be fluffier and softer.” WATCH THE WHOLE SEGMENT HERE.

Stay tuned for more updates.


PRIDE+GROOM was born because 4 New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.

With the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house.

PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.


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