how to properly groom a dog?

You asked, We answered: Grooming

We hosted a zoom event with a professional groomer awhile ago and it turns out people had a lot of questions! Here are the answers to the most commonly asked questions:


First of all make sure that the water is not too hot or not too cold. This is key. People tend to have it way too hot or way too cold. You want to put some water in the sink or tub, before you put the dog in there. Just a few inches so it's shallow enough that they're not nervous or scared. If you can avoid it, do not have the water running as that can scare them. Use a pitcher, bowl or cup to rinse them, that you have filled up with water before hand.



Make sure that water AND shampoo is not going in their ears, or their eyes. There are protective ointments to put in their eyes to make sure that their eyes are not getting shampoo in them because it can cause a burn on the cornea. Or you could use an adorable headband to block the water.



Pride+Groom makes it very easy to wash your dog yourself. Our unique applicator tip and thin formula allows you to use one hand to apply shampoo directly down the spine of your pooch while comforting with the other. 




A professional should groom your dog or cat. You should never cut the hair with scissors anywhere on the body as it often leads to emergencies where the skin is cut. You should also not shave them. You have to leave that to the professionals. 

More questions? Please email or DM us!


PRIDE+GROOM was born because 4 New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.

With the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house.

PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.


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