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There’s always one in the bunch, and for your sensitive one, something a little more calming might be in order.  THE SENSITIVE ONE is formulated with ingredients aimed to soothe and regulate the skin and follicles of these gentler souls so they can get to the business of dogging in comfort and peace.

  • 1 Brush coat. Run water until room temperature.
  • 2 Using P+G cone-shaped tip, squeeze THE SENSITIVE ONE shampoo into coat, working into gentle lather.
  • 3 Rinse well.
  • 4 If all goes smoothly, repeat. 
  • 5 Apply the final coat and work through fur with fingers.
  • 6 Let sit for as long as possible. Rinse well.
  • 7 Towel dry.
  • 8 Air dry or use low temp setting on hairdryer.
  • 9 Inquire about feelings.
  • 10 Offer appreciation and praise.
  • 11 Nap.

Purified Water (Aqua/ Eau), Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin (and) Water (and) Calendula Officinalis Flower Extract, Glycerin (and) Aqua (and) Althaea Officinalis Root Extract, Avocado Oil, Coconut Oil, Flax Seed Oil, Jojoba Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Water, Glycerin, Helichrysum Stoechas Flower Extract, Hydrolyzed Quinoa, Fragrance, Xanthan Gum, Tocopherol, Niaouli Oil, Lavendula Angustifolia Oil, Aloe Barbadensis Juice Powder, Citric Acid.

Not sure what shampoo is right for your pup


which pride+groom
shampoo do i choose?

If your dog has fur, use THE SHEDDER shampoo. If your dog has hair, use THE NON SHEDDER. If you know your dog’s skin can be sensitive or if it’s a puppy, THE SENSITIVE ONE is a great choice. THE FINAL COAT can and should be used on all types of coats if shine and manageability are important to you.

WHAT’S THE DIFF? Generally, hair feels smoother to the touch. It can be straight, wavy or curly. For example, these are some of THE NON SHEDDER users:

  • Esme


  • Taddy


  • Sally


  • Anna


Fur on the other had is usually shorter and denser and its short growth cycles can lead to more shedding. These are some fans of THE SHEDDER :

  • George


  • Mabel


  • Sophie


  • Dug



TIP: Brush your shedder like she’s Marcia Brady. Before bathtime, a throrough brushing will release useful oils in the skin and loosen wayward fur so you can get the best, most clarifying cleanse.

Questions Aabout THE SENSITIVE ONE

How often should I wash my dog?
We typically recommend washing your dog every 3 weeks, but just like people some dogs get dirtier than others. Our products are clean and natural and won’t harm your pup with more frequent use.
Should I dry my dog?
Yes please do! Gently squeeze out any access water from longer hair and towel dry. Gently brush, comb wet hair. Use a hair dryer on a lower heat and power setting. The ionized quieter dryers are best. Brush, comb when dry.
Can I use PRIDE+GROOM on myself?
You absolutely can, and we absolutely have. Fair warning, you might not go back.


Fur usually shorter and denser. It tends to have short growth cycles so that it can shed and grow in thicker during the cold months. Fur usually sheds more easily than hair for that reason, and the coat doesn’t trap the fur that sheds as much as a coat of hair would. Dogs with fur often — but not always — have a double coat, meaning they have a coarser overcoat and a soft, fine undercoat that helps them regulate their body temperature.


I used PRIDE+GROOM’s THE SHEDDER on Zeus and I’ve never taken the vacuum cleaner out less. Not to mention he smells so good my girlfriend now thinks he’s her best friend.

I love this product

Our doodles smell so good and their coats are now so soft and shiny they match the PRIDE+GROOM label!

THE SENSITIVE ONE was made for us.

Smokey’s coat has become more sparse over the years and THE SENSITIVE ONE has smoothed and moisturized it-his skin beneath too. He is so relaxed after his bath. Thank you!

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