PRIDE+GROOM was born because 4 NYC dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed.
They looked (hard) but nothing was up to snuff. Or sniff. 


Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those things. That said, we couldn't find an effective way to coif them that felt on par with the way we tended to our children, our homes, ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they didn't smell or feel as good as they could. So, leashes in hand, off we went.


Regina is a former Fashion Editor and Director who has worked for magazines such as Seventeen, Vogue, and Marie Claire where she oversaw content, styled celebrities and forecasted trends.  She continues these duties on a daily basis, the most recent outcome of which being her standard poodle Kiki’s new “leg warmers.” Regina is a wife, and mother of four--two of them human.


Patricia is a Brazilian, chemical engineer, specializing in marketing. Before moving to the U.S. to be with the love of her life, she worked for over 10 years in the oil and pharmaceutical industries. Since 2006 she has been the Executive Director for the Sequoia Foundation, providing life-changing opportunity through language training. Patricia is mom to a daughter and younger son, our very clean test dog, Leo.


Jane began her graphic design career as an Art Director at Allure and Vogue Magazines. She went out on her own opening her own design studio. Clients have included fashion, beauty, restaurants, hotels, schools, charities amongst many others. In addition, she designed and created a line of paper products and custom jewelry sold nationwide She co-founded a popular woman’s shopping site, Jane sits on the Board of Animal Haven, an Animal Shelter in Soho, NYC. She is the mom of 2 doodles, 2 chihuahuas and 2 girls.


Heather Perlman is a designer whose career spans some 20 years. She has worked as an art director for several advertising agencies with such clients as Coca-Cola, Nike, and Microsoft.  As a graphic designer Perlman has designed and produced everything from invitations to book covers to corporate identity and collateral for hotel groups, restaurants, independent schools, and various celebrities. Nothing much is safe from a revamp in her eyes.  She can’t help it. She’s sorry.



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