New York City trainer Salvatore "Sal" Romano, owner ofThe Delighted Dog, works one on one with each of his 4 legged clients to build trust and respect, tailoring an interactive experience that best suits their individual needs.
Now  PRIDE+GROOM is lucky enough to have him share monthly training tips with us and our customers so keep an eye out for SAL SAYS SO!
It’s important to do plenty of research on your specific dog breed-before
buying – but don’t stop there. Continue your education on them through all of their different stages (i.e. puppy–adult). A German Shepherd will have
drastically different needs throughout its life span for their diet, exercise,
care, affection, grooming techniques, etc., then a Shih Tzu. Having a full
understanding of your dog’s breed will be tremendously beneficial
when it comes to meeting their needs so they can thrive.


PRIDE+GROOM was born because 4 New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.

With the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house.

PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.


Shop our entire line:


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