"Your shampoo is magic"

—Sal, Manhattan Beach, CA

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The Final Coat

Total Reviews
Average Rating (5.0)
Softer than ever

Pip is like a walking sachet moving through my house. And he is softer than ever.

Jackie, New York City
I want to use it too!

I want to use it too but Banjo won’t let me.

Rita, Malibu, CA
Love it!

My dog smells delicious! First time I actually used products. LOVED THEM! I am a fan!

Jennifer, Boston

Your shampoo is magic

Sal, Owner Delighted Dog
So Soft!

Before and after! smells delicious! He’s so soft. I want to buy as a a gift

Iris, NYC
Smells Delicious

Zoe smells delicious. Used the shedder and final coat on her today. Thank you!

Jen, Florida
Smells Yummy!

Gorgeous lady loved her shampoo and conditioner!!! Soft and smells yummy!


Freshly bathed and smelling good

Sara, NYC

Just washed Bella with your sensitive skin product and conditioner. She looks beautiful and smells great.

Softer Fur

Marcello's fur is softer and he smells delicious

Sleek Fur

Smokey is like no other dog in the world. His fur is sleek as a seal’s and he’s beautiful. I like the shampoo for my own hair, No kidding!


Loulou looks divine and smells heavenly

Smooth & Delicious

I was at first surprised by the consistency but then it rinsed so easily and completely...their fur was lustrous and smooth when wet....brushing after drying was almost effortless! They were perfect yesterday but are even more delicious today!

Love it

I want to use it too but Banjo won’t let me.

Rita, Malibu, CA
Great Gift!

I sent pride+Groom to my aunt and she immediately gave her dobermann Elizabeth a bath. She said both Elizabeth and her house smelled like the Four Seasons spa afterwards.

Anne, Kansas City, MO
Never Smelled Better

Dottie has NEVER smelled better. Not sure how high that bar was to begin with, but still. Yum.

Gill, East Hampton, NY
Smells So Good

I used pride+Groom THE SHEDDER on Zeus and I’ve never taken the vaccuum cleaner out less. Not to mention he smells so good my girlfriend now thinks he’s her best friend.

Gianmarco, San Francisco, CA
Love the Scent

This shampoo and conditioner is amazing...I LOVE the scent!! We have all been snuggling and sniffing Jagger all morning. The application process is superb...the bottle tip makes it so easy to use...I love the lather and the smooth feel of the product!! Well done!

Jenn, New York, NY
Felt Better Right Away

Do u think sharing their scent is going too far?! I was pretty grumpy when I walked by Boo’s bottle of proud.  I wasn’t really thinking so I grabbed it and sprayed some on my shirt. I’m not kidding. I felt better right away. Now I spray it into my mask for a little to-go cheer. Boo who?

Brad, New York City, NY
Obsessed with the Smell

Love your products! Discovered them at Onda beauty, and I'm obsessed with the smell.

Balbina De Silva
Smells Wonderful

I can’t believe how great the products are! I have never felt that any other dog shampoos have made any difference compared to human shampoo with mt dogs but immediately their fur is softer, fluffier -and smells wonderful!

Alyssa Sadoff
Never Looked Better

Great shampoo and conditioner and their fragrances, as well as that of the scent, is really appealing.  Tilly has never looked better!

John Ziaukas
Very Clean Ingredients

I just adopted an aussiechon (miniature Australian shepherd x bichon frise).  He’s about 8 weeks old and and I noticed your company is one of very few that uses very clean ingredients :). 

Adelina Nesaj

Real life models. Please do not be fooled.

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