• PRIDE+GROOM THE SENSITIVE ONE dog shampoo large pump bottle, full-size product on dark background
  • THE SENSITIVE ONE GALLON REFILL
  • THE SENSITIVE ONE key natural ingredients: Aloe Vera, Calendula Extract and Aloe Fern Oil with botanical illustrations
  • Golden retriever with healthy clean coat on wooden deck, before and after using THE SENSITIVE ONE hypoallergenic shampoo
  • Infographic showing average number of washes per 16 fl oz bottle of THE SENSITIVE ONE dog shampoo
  • THE SENSITIVE ONE GALLON REFILL
  • THE SENSITIVE ONE GALLON REFILL
  • THE SENSITIVE ONE GALLON REFILL
  • THE SENSITIVE ONE GALLON REFILL
  • THE SENSITIVE ONE GALLON REFILL
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THE SENSITIVE ONE GALLON REFILL

Shampoo for Puppies and Dogs with Sensitivities

Meet THE SENSITIVE ONE, the extra-gentle shampoo made for puppies, sensitive dogs and easily irritated skin. Formulated to cleanse without stripping natural oils, it helps soothe, moisturize and comfort while leaving coats soft, clean and healthy-looking. Because sensitive skin deserves a gentler bath.

$120
$120
Shipping calculated at checkout.
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All-Natural
Oprah 4x
KEY BENEFITS

Made for Puppies + Sensitive Dogs: Gentle formula designed for delicate, easily irritated skin

Soothes + Comforts: Helps calm dry, itchy or stressed skin

Moisturizes Coat + Skin: Helps hydrate without stripping natural oils

Gentle Yet Effective Clean: Lifts dirt and debris while staying extra mild

Clean Ingredients: Made without harsh ingredients for a kinder clean

Suitable for All Coat Types: Perfect for sensitive dogs of every size and breed.
INGREDIENTS

FREE OF SULPHATES, PARABENS, SILICONES, TOXINS, DYES, GLUTEN

Water, Polysorbate 20, Alkyl Polyglucoside, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamidopropyl Betaine, Fragrance, Avena Sativa (Oatmeal) Kernel Extract, Xanthan Gum, Phenoxyethanol, Polyacrylic Acid, Aloe Barbadensis Leaf Juice, Cannabis Sativa (Hemp) Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Oil

PRIDE+GROOM THE SENSITIVE ONE dog shampoo large pump bottle, full-size product on dark background
THE SENSITIVE ONE GALLON REFILL
THE SENSITIVE ONE key natural ingredients: Aloe Vera, Calendula Extract and Aloe Fern Oil with botanical illustrations
Golden retriever with healthy clean coat on wooden deck, before and after using THE SENSITIVE ONE hypoallergenic shampoo
Infographic showing average number of washes per 16 fl oz bottle of THE SENSITIVE ONE dog shampoo
THE SENSITIVE ONE GALLON REFILL
THE SENSITIVE ONE GALLON REFILL
THE SENSITIVE ONE GALLON REFILL
THE SENSITIVE ONE GALLON REFILL
THE SENSITIVE ONE GALLON REFILL

5 OF OUR FAVORITE INGREDIENTS AND WHY

  • MARSHMALLOW ROOT

  • JOJOBA SEED OIL

  • CALENDULA

  • QUINOA

  • NIAOULI OIL

Moisturizes dry pads
Speeds hot spot healing
Kills bacteria


AS SEEN IN
ALL SHAMPOO Formulas
THE FINAL COAT Conditioner
THE MANE TAME Waterless Shampoo

Unclogs hair follicles
Softens coat
Heals hot spots
Soothes skin irritation


AS SEEN IN
ALL SHAMPOO Formulas
THE FINAL COAT Conditioner

Skin conditioning agent
Heals skin irritations
Soothes dry and itchy skin
Hydrates fur and hair


AS SEEN IN
THE NON SHEDDER Shampoo
THE SENSITIVE ONE Shampoo
THE FINAL COAT Conditioner

Nourishes follicles from within
Provides resiliency to skin
Reduces dry skin and dandruff

AS SEEN IN
THE NON SHEDDER Shampoo
THE SENSITIVE ONE Shampoo
THE FINAL COAT Conditioner
THE MANE TAME Waterless Shampoo

Soothes itchy skin

Heals dry skin

Repels insects

Antibacterial properties

niaouli oil enriches
the shedder | the non shedder | the sensitive one | THE BALM

How to Use

  • 1

    Wet + Prep

    Wet coat thoroughly with warm water and brush first if needed.

  • 2

    Lather + Soothe

    Massage shampoo gently into coat and skin, allowing the calming formula to cleanse and comfort.

  • 3

    Rinse + Relax

    Rinse thoroughly and towel dry for a soft, comforted coat and one gorgeous, squeaky clean dog.

Complete Your Routine

FAQs

Is this safe for puppies?

We recommend The Sensitive One for puppies. The Shedder is safe for all adult dogs with fur coats.
What breeds is this for?

Any dog with fur (not hair) — Goldens, Labs, Huskies, German Shepherds, Corgis, and more. If your dog sheds, this is the one.
Why doesn't it foam much?

A lot of lather often indicates sulfates. Our natural essential oils clean thoroughly without harsh foaming agents.
Why $20 vs. $8?

Therapeutic-grade essential oils, coat-specific formulation, zero sulfates. Works out to ~$2/bath for ingredients that actually deliver results.
How does subscription work?

Ships every 6 weeks. 15% off every order. Skip, pause, or cancel anytime.