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Our ingredients shine. Literally. PRIDE+GROOM is a female founded clean dog beauty brand born and bred in NYC. Our flagship line of coat-specific shampoos and conditioner rose to national acclaim when they were chosen as Oprah’s Favorite Things in 2020, and again in 2023! Our entire line is beloved by professional groomers around the country for their high performance and sulfate free formulas – which are gentler for pets and their own hands. PRIDE+GROOM products are made in the USA and Leaping Bunny Certified. Our coat-specific and natural formulas contain a unique blend of ethically sourced essential oils that nourish and elevate the care for all pets’ skin and coat. Our line now ranges from waterless, foaming shampoos to accessories such as brushes and towels, suitable for all types of pets. PRIDE+GROOM supports shelters around the world by donating its ONE FUR ALL conditioning shampoo to cleanse needy dogs and cats before they go to their forever homes.