• Front view of two Pride+Groom 16 fl oz bottles, The Shedder shampoo and The Final Coat conditioner, on white background
  • Front of two 16 fl oz bottles: Non Shedder shampoo (for non-shedding dogs) and Final Coat conditioner on white background
  • Front view of two 16 fl oz bottles: The Sensitive One shampoo for sensitive dogs and The Final Coat conditioner
  • Graphic titled Choose the Right Shampoo for Your Dog’s Coat, The Shedder for heavy shedding, The Non Shedder for low/no shedding
  • Graphic showing applicator tip above a dog’s head with headline Precision Applicator for Deep Coat Cleaning
  • Graphic showing example dog breeds with heavy-shedding coats: Beagle, Corgi, Pomeranian, Collie, Retrievers, Bernese Mountain Dog
  • Graphic: Great for doodles and other low-to-no-shedding coats; examples include Doodle, Yorkie, Maltese
  • Infographic listing dog sensitivity signs: itching, licking paws, dry skin, dandruff, hot spots; shows shampoo bottle and dog
  • Infographic listing three key ingredients: Aloe vera calms skin; Calendula aids recovery; Jojoba seed oil moisturizes
  • Front of The Shedder shampoo with fur-pattern label and Oprah’s Favorite Things badge beside a long-haired dog on black
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OPRAH'S FAVORITE

THE WASH BUNDLE

Coat-Specific Shampoo and Conditioner

Choose your coat type and save. Bundle any PRIDE+GROOM coat-specific shampoo with THE FINAL COAT conditioner, 16oz of each, for a full season of softer, shinier, healthier-looking coats.

SHAMPOO TYPE
$55
$64
$55
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All-Natural
Oprah 4x
KEY BENEFITS

Bundle + Save: Two full-size 16oz products for less; Coat-Specific.

Cleansing: Available as THE SHEDDER, THE NON SHEDDER or THE SENSITIVE ONE to match your dog’s coat type.

Complete Bath Routine: Coat-specific shampoo plus THE FINAL COAT conditioner for the full wash experience.

Detangles + Softens: THE FINAL COAT helps smooth, nourish and add lasting shine.

Extends the Groom: Softer, fresher coats that stay manageable between baths.

Clean Ingredients: Hypoallergenic formulas free from sulfates, parabens and silicones.
INGREDIENTS

FREE OF SULPHATES, PARABENS, SILICONES, TOXINS, DYES, GLUTEN, NON GMO, CRUELTY FREE, HYPOALLERGENIC, VEGAN
SHEDDER SHAMPOO: Water, Alkyl Polyglucoside, Cocamidopropyl Hydroxysultaine, Polysorbate 20, Glycerin, Cocamidopropyl Betaine, Xanthan Gum, Phenoxyethanol, Polyacrylic Acid, Aloe Barbadensis Leaf Juice, Cannabis Sativa (Hemp) Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Oil
NON SHEDDER SHAMPOO: Water, Alkyl Polyglucoside, Cocamidopropyl Hydroxysultaine, Polysorbate 20, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl PG-Dimonium Chloride, Xanthan Gum, Phenoxyethanol, Polyacrylic Acid, Aloe Barbadensis Leaf Juice, Cannabis Sativa (Hemp) Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Oil
SENSITIVE ONE SHAMPOO: Water, Polysorbate 20, Alkyl Polyglucoside, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamidopropyl Betaine, Fragrance, Avena Sativa (Oatmeal) Kernel Extract, Xanthan Gum, Phenoxyethanol, Polyacrylic Acid, Aloe Barbadensis Leaf Juice, Cannabis Sativa (Hemp) Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Oil
THE FINAL COAT: Water, Polyquaternium-37, Propylene Glycol Dicaprylate, PPG-1 Trideceth-6, Glycerin, Cocamidopropyl PG-Dimonium Chloride, Fragrance, Phenoxyethanol, Aloe Barbadensis Leaf Juice, Cannabis Sativa (Hemp) Seed Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Oil

Front view of two Pride+Groom 16 fl oz bottles, The Shedder shampoo and The Final Coat conditioner, on white background
Front of two 16 fl oz bottles: Non Shedder shampoo (for non-shedding dogs) and Final Coat conditioner on white background
Front view of two 16 fl oz bottles: The Sensitive One shampoo for sensitive dogs and The Final Coat conditioner
Graphic titled Choose the Right Shampoo for Your Dog’s Coat, The Shedder for heavy shedding, The Non Shedder for low/no shedding
Graphic showing applicator tip above a dog’s head with headline Precision Applicator for Deep Coat Cleaning
Graphic showing example dog breeds with heavy-shedding coats: Beagle, Corgi, Pomeranian, Collie, Retrievers, Bernese Mountain Dog
Graphic: Great for doodles and other low-to-no-shedding coats; examples include Doodle, Yorkie, Maltese
Infographic listing dog sensitivity signs: itching, licking paws, dry skin, dandruff, hot spots; shows shampoo bottle and dog
Infographic listing three key ingredients: Aloe vera calms skin; Calendula aids recovery; Jojoba seed oil moisturizes
Front of The Shedder shampoo with fur-pattern label and Oprah’s Favorite Things badge beside a long-haired dog on black

5 OF OUR FAVORITE INGREDIENTS AND WHY

  • MARSHMALLOW ROOT

  • JOJOBA SEED OIL

  • CALENDULA

  • QUINOA

  • NIAOULI OIL

Moisturizes dry pads
Speeds hot spot healing
Kills bacteria


AS SEEN IN
ALL SHAMPOO Formulas
THE FINAL COAT Conditioner
THE MANE TAME Waterless Shampoo

Unclogs hair follicles
Softens coat
Heals hot spots
Soothes skin irritation


AS SEEN IN
ALL SHAMPOO Formulas
THE FINAL COAT Conditioner

Skin conditioning agent
Heals skin irritations
Soothes dry and itchy skin
Hydrates fur and hair


AS SEEN IN
THE NON SHEDDER Shampoo
THE SENSITIVE ONE Shampoo
THE FINAL COAT Conditioner

Nourishes follicles from within
Provides resiliency to skin
Reduces dry skin and dandruff

AS SEEN IN
THE NON SHEDDER Shampoo
THE SENSITIVE ONE Shampoo
THE FINAL COAT Conditioner
THE MANE TAME Waterless Shampoo

Soothes itchy skin

Heals dry skin

Repels insects

Antibacterial properties

niaouli oil enriches
the shedder | the non shedder | the sensitive one | THE BALM

Top-down view of shredded marshmallow root showcasing fibrous pale beige pieces on white background

How to Use

  • 1

    Brush + Wet

    Brush coat first. Wet thoroughly with room-temperature water.

  • 2

    Shampoo + Lather

    Apply your PRIDE+GROOM coat-specific shampoo. Work through the coat to cleanse, nourish and lift loose hair or dirt.

  • 3

    Condition + Rinse

    Rinse well. Apply THE FINAL COAT from head to tail, work through the coat to soften and detangle, then rinse thoroughly for a soft, shiny, manageable coat.

FAQs

Is this safe for puppies?

We recommend The Sensitive One for puppies. The Shedder is safe for all adult dogs with fur coats.
What breeds is this for?

Any dog with fur (not hair) — Goldens, Labs, Huskies, German Shepherds, Corgis, and more. If your dog sheds, this is the one.
Why doesn't it foam much?

A lot of lather often indicates sulfates. Our natural essential oils clean thoroughly without harsh foaming agents.
Why $20 vs. $8?

Therapeutic-grade essential oils, coat-specific formulation, zero sulfates. Works out to ~$2/bath for ingredients that actually deliver results.
How does subscription work?

Ships every 6 weeks. 15% off every order. Skip, pause, or cancel anytime.