STRAYS X PRIDE+GROOM

We Are Excited to Announce…

PRIDE+GROOM is PROUD to be partnering with Universal Pictures in honor of this upcoming film, releasing Limited Edition Mini Kits embodying the essence of the top dogs in this movie, Reggie and Bug.

Strays is about an abandoned dog who teams up with his fellow strays to exact sweet revenge on his dirtbag owner. And then, we hope, they all get a bath.  STRAYS is coming to theaters everywhere August 18th.

via GIPHY

The Official Movie Synopsis from Universal Pictures:

“They say a dog is a man’s best friend, but what if the man is a total dirtbag? In that case, it might be time for some sweet revenge, doggy style. When Reggie (Will Ferrell), a naïve, relentlessly optimistic Border Terrier, is abandoned on the mean city streets by his lowlife owner, Doug (Will Forte; The Last Man on Earth, Nebraska), Reggie is certain that his beloved owner would never leave him on purpose. But once Reggie falls in with a fast-talking, foul-mouthed Boston Terrier named Bug (Oscar® winner Jamie Foxx), a stray who loves his freedom and believes that owners are for suckers, Reggie finally realizes he was in a toxic relationship and begins to see Doug for the heartless sleazeball that he is. Determined to seek revenge, Reggie, Bug and Bug’s pals—Maggie (Isla Fisher; Now You See Me, Wedding Crashers), a smart Australian Shepherd who has been sidelined by her owner’s new puppy, and Hunter (Randall Park; Always Be My Maybe, Aquaman), an anxious Great Dane who’s stressed out by his work as an emotional support animal—together hatch a plan and embark on an epic adventure to help Reggie find his way home … and make Doug pay by biting off the appendage he loves the most. (Hint: It’s not his foot). A subversion of the dog movies we know and love, Strays, directed by Josh Greenbaum (Barb and Star Go to Vista Del Mar) and written by Dan Perrault (Players, American Vandal), is a hilarious, R-rated, live-action comedy about the complications of love, the importance of great friendships, and the unexpected virtues of couch humping.”

The Film Trailer

Are You More of a Reggie or a Bug?

Reggie: a naïve, relentlessly optimistic Border Terrier who loves his owner Doug, even though he's a beer-guzzling, abusive, heartless lowlife who wants nothing to do with the precious little pooch.

Bug: a stray, fast-talking, foul-mouthed Boston Terrier who loves his freedom and believes that owners are for suckers.

Take the quiz here! 

A Chance To Win Something Really Cool

Do you want the chance to win two (2) tickets to see the film in a city near you this August? (Sorry dogs, this is just for the humans). We are giving away FIVE (5) pairs of tickets! Just click here to enter!

Shop the PRIDE+GROOM x STRAYS Collaboration

 Also Read - Ways to Keep Your Dog Busy While Working From Home

© 2023 Universal Studios. All Rights Reserved.

PAIGE CHERNICK | SVP OF COMMUNICATIONS

Paige Chernick is a Social Media and Communications expert living in NYC. For 10 years, she ran her own consulting company called PaigeKnowsFirst where she managed social content & strategy for many brands, finding her niche within the pet industry.

Paige has been a guest contributor for several publications and featured in articles on her successes with pets and social media. Paige’s rescue dog, Charlie, famously known by her social media handle @puppynamedcharlie, has accumulated hundreds of thousands of fans and made her a successful pet influencer early on in the game. Paige is also one of the Founders of The Pet Summit, a conference in the pet industry for creators and marketers, where she used her experience to create programs and classes to help guide and teach others.

In 2022, Paige became the Social Media Director for PRIDE+GROOM. She is now the Senior Vice President of Communications and remains very immersed in the pet industry on both the corporate side and the influencer side.