Everything Pet Parents Need to Know to Soothe, Protect, and Heal Their Dog’s Skin Naturally
Sensitive skin in dogs is far more common than many pet parents realize. From constant itching and redness to hot spots and recurring infections, skin issues can deeply affect a dog’s comfort, health, and quality of life. If your dog struggles with irritation, dryness, allergies, or chronic scratching, this comprehensive guide will help you understand the root causes of sensitive skin in dogs and how to manage it safely and effectively.
At PRIDE+GROOM, we believe that healthier skin starts with cleaner, gentler grooming. This ultimate guide dives deep into what sensitive skin really means, what causes it, how to spot the symptoms early, and how switching to high quality, all natural grooming products can make a meaningful difference.
What Is Sensitive Skin in Dogs?
Sensitive skin refers to a condition where a dog’s skin overreacts to everyday triggers that normally would not cause irritation. Dogs with sensitive skin tend to have a compromised skin barrier, meaning moisture escapes more easily and irritants penetrate more deeply.
A dog’s skin is its largest organ and its first line of defense. The dog's skin is central to identifying and managing allergies, as many allergy testing procedures and treatments focus on a dog's skin and reactions. Skin allergies are the most common type of allergies in dogs. When that protective layer becomes inflamed or damaged, it leads to discomfort, itching, and vulnerability to infection.
Dogs with sensitive skin often experience recurring flare ups rather than one isolated episode, which makes proper long term care essential.
Common Signs of Sensitive Skin in Dogs
Not all skin issues look the same. Some symptoms are subtle, while others are impossible to ignore. Common signs of sensitive skin in dogs include:
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Excessive scratching, licking, or chewing
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Red, inflamed, or irritated skin
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Dry, flaky patches or dandruff
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Hot spots or moist sores
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Hair thinning or hair loss
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Bald patches
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Recurrent ear infections
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Itchy ears
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A strong or unusual odor from the skin or coat
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Bumps, rashes, or hives

What Causes Sensitive Skin in Dogs?
Understanding the cause of your dog’s skin sensitivity is key to managing it effectively. Identifying the underlying cause, such as skin diseases or dog skin allergies, is crucial for finding the right treatment. While genetics play a role, many environmental and lifestyle factors contribute.
Allergic dermatitis is a common skin disease in dogs, often caused by allergies to fleas, pollen, or mold. Identifying the reason behind a dog's skin problems, such as allergic dermatitis or other dog skin allergies, can make finding the correct treatment easier.
Just like human beings, it’s possible for dogs to be allergic to just about anything in their environment or any ingredient in their food. And have an allergic reaction as a result! So, yes, it’s possible for a dog to be allergic to chicken. So, how do you know if your pup has allergies—or more specifically, if your dog is allergic to chicken, a common dog food ingredient? And what can be done about it? We've got answers.
Harsh Grooming Products
One of the most overlooked causes of sensitive skin in dogs is grooming products that contain sulfates, parabens, synthetic fragrances, alcohols, and dyes. These ingredients can strip the skin of its natural oils, disrupt the microbiome, and worsen irritation over time. Proper coat care matters!
Avoid human shampoos at all costs! Human shampoo can be too harsh for a dog’s skin, disrupting the pH balance and leading to dryness or irritation. Always use shampoos formulated specifically for dogs, like PRIDE+GROOM. Just like us humans, dogs can suffer from dry, itchy and sensitive skin.
PRIDE+GROOM is here to elevate the world of dog grooming with beautiful products that are on par with our own.
Each PRIDE+GROOM formula is thoughtfully crafted with its own unique blend of essential oils and sustainable ingredients to deliver cleansing, nourishing and beautifying benefits both you and your pet can see and feel.
PRIDE+GROOM's "The Sensitive One" is specifically designed to support dogs with sensitive, reactive, or allergy-prone skin by focusing on gentle cleansing, skin barrier protection, and inflammation reduction without compromising performance. Here is a clear, consumer-friendly breakdown you can use for web, blog, or product education.

Dog Allergies: Making Dogs Itch Like Crazy
Does it seem like there’s a major uptick of dog allergies lately? So many dogs are itching and scratching, or licking their paws incessantly, throughout every season. Dog scratching, dog itching, and the behavior of an itchy dog are common symptoms of skin allergies. Excessive scratching, licking, and chewing are typical signs of dog skin allergies. It’s no fun for them … or you.
Dog allergies are one of the top reasons for vet visits and google searches. They can be tough to diagnose and even get rid of. Intense itching and a dog's itchy skin are often signs of underlying issues such as allergies, parasites, or infections. If left untreated, skin infections and yeast infections can develop, making the condition worse. If a dog is scratching or licking excessively, it is important to contact a veterinarian for an accurate diagnosis and suitable treatment.

Dandruff 101: The Surprising Causes and Simple Solutions Every Pet Owner Should Know
Dandruff is essentially dead skin cells that shed from the top layer of the skin. While some amount of skin shedding is normal, excessive flaking can become a problem. In dogs, dandruff can appear as white or yellowish flakes that are visible on their fur. It might also come with other symptoms such as itching, dryness, or even oily skin.
One of the most common causes of dandruff in dogs, especially during the winter months, is dry air. When indoor heating is cranked up, the moisture in the air decreases, which can cause your dog’s coat and derma to dry out, leading to flaky skin.
Dog Breeds Prone to Sensitive Skin
While any dog can develop skin sensitivities, certain breeds are genetically more prone, including:
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Bulldogs and French Bulldogs
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Boxers
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Retrievers
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Terriers
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German Shepherds
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Poodles
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Doodles and mixed breeds
These dogs often require extra care when it comes to grooming routines and product selection.
Why Grooming Matters More Than You Think
Grooming is not just about aesthetics. It is one of the most important factors in maintaining healthy skin for sensitive dogs.
The wrong shampoo can undo weeks of progress in a single bath. Many mass market dog shampoos are designed to lather heavily and smell strong, but that foam often comes at the expense of skin health.
Dogs with sensitive skin need grooming products that support the skin’s natural barrier, maintain proper moisture levels, and calm inflammation. For sensitive skin, it is recommended to use dog-specific, fragrance-free shampoos with soothing ingredients like oatmeal. Medicated shampoos can also be beneficial for treating skin allergies and infections, as they often contain antimicrobial and anti-inflammatory properties. Topical sprays are another effective option for managing skin infections and allergic itching, helping to soothe irritation, reduce scratching, and prevent further skin damage. Always seek the correct treatment for your dog's skin issues, ideally under veterinary guidance, to ensure safe and effective care.
Choosing the Best Shampoo for Dogs With Sensitive Skin
When selecting a shampoo for a dog with sensitive skin, look for the following qualities:
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All natural, non toxic ingredients
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Sulfate free and paraben free
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No synthetic fragrances or dyes
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pH balanced specifically for dogs
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Infused with soothing botanicals
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Includes natural remedies and ingredients that help reduce inflammation, such as oatmeal, aloe vera, or chamomile

Additional Tips to Soothe Sensitive Skin in Dogs
In addition to grooming, these steps can help manage sensitive skin:
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Feed a high quality, limited ingredient diet
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Wash bedding regularly with fragrance free detergent
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Wipe paws after outdoor walks
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Keep up with flea prevention
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Brush regularly to distribute natural oils
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Maintain consistent grooming routines
Essential Oils for Dogs: An Insider’s Guide to the Skin and Coat Care Benefits
Essential oils are compounds extracted from plants. The oils capture the plant’s scent and flavor, or “essence.” Unique aromatic compounds give each essential oil its characteristic essence. While essential oils have been around for a very long time, in more recent years, their popularity has seemed to have picked up. Especially when it comes to healthy skin and hair.
When to See a Veterinarian
If your dog’s skin issues persist despite lifestyle and grooming changes, it is important to consult a veterinarian. Working with a veterinarian helps ensure an effective treatment and the best treatment plan tailored to your dog's health. Early diagnosis and choosing a suitable treatment plan for your dog's itch will make managing the condition easier and support your dog's overall health. If symptoms worsen or fail to improve within one week, schedule a veterinary consultation to rule out underlying conditions that may require medical treatment.
That said, many mild to moderate skin issues dramatically improve once harsh grooming products are eliminated and replaced with cleaner alternatives.
The Bottom Line on Sensitive Skin in Dogs
Sensitive skin is not something pet parents have to accept as “normal.” With the right knowledge, thoughtful grooming practices, and better products, dogs with sensitive skin can live itch free, comfortable lives.
At PRIDE+GROOM, we believe that what you put on your dog matters just as much as what you feed them. Choosing all natural, high quality grooming products is one of the simplest and most impactful changes you can make for your dog’s skin health.
Your dog’s skin tells a story. Make sure it is one of comfort, confidence, and care.
WHO IS PRIDE+GROOM?
PRIDE+GROOM was born because a group of New York City dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff. Or sniff. Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, or ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could.
With the development of our coat-specific shampoos, conditioner and deodorizing spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house. Skin and coat health is very important to us.
PRIDE+GROOM is the first dog grooming brand launched under a beauty platform, with formulas made in a clean beauty and scent lab. We know beauty is not only skin deep. We did a ton of research to create the entire line. Each product is formulated with its own unique blend of essential oils sourced from around the world.
IN DOG WE TRUST
Shop our entire line: www.prideandgroom.com

