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PRIDE+GROOM was born because 4 NYC dog lovers wanted the same level of grooming products for their dogs that they themselves enjoyed. They looked (hard) but nothing was up to snuff.
Or sniff.

Like so many, we love our families and take pride in our homes, and we consider our pets to be integral parts of those entities. That said, we could not find an effective way to coif them that was on par with the way we tended to our children, our homes, ourselves. These beloved pets are allowed on the furniture and in our beds, and yet even when fresh from the groomer, we knew they did not smell or feel as good as they could. With the development of our coat-specific shampoos, conditioner and spray, we think we found just the way to say thanks for being the best and the sweetest MVP of the house.

FROM OUR PACK TO YOURS, WELCOME.

REGINA HAYMES
+ KIKI
PATRICIA MACHADO
+ LEO
HEATHER PERLMAN
+ PENNY
JANE WAGMAN
+ SCHNITZEL

OUR GOALS

1

create

shampoos that address
(and acknowledge!) dogs’ different types
of coats and skin

2

develop

a signature scent that embodies the joyfulness
of owning and loving
a dog

3

design

packaging and an
overall look that is modern and fresh —something the sophisticated owner would leave out to be seen

4

make

the experience easy and bonding — long lasting and supremely gratifying for both the bather and, of course, the bathee

#proud10

P+G is proud to donate 10% of proceeds to animal welfare organizations we feel do a great job. This month we are giving to Animal Haven but please reach out if you’d like
to nominate a pet org close to your heart! No job too small!

We are not alone in our love of dogs.

Dogs are loyal, they are loving, they are therapeutic, and they are kind.
They do not judge or hold grudges, not even when they should.
They are unconditional.
They are their best selves.

They are family.

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