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There’s always one in the bunch, and for your sensitive one, something a little more calming might be in order.  THE SENSITIVE ONE is formulated with ingredients aimed to soothe and regulate the skin and follicles of these gentler souls so they can get to the business of dogging in comfort and peace.

  • 1 Brush coat. Run water until room temperature.
  • 2 Using P+G cone-shaped tip, squeeze THE SENSITIVE ONE shampoo into coat, working into gentle lather.
  • 3 Rinse well.
  • 4 If all goes smoothly, repeat. 
  • 5 Apply the final coat and work through fur with fingers.
  • 6 Let sit for as long as possible. Rinse well.
  • 7 Towel dry.
  • 8 Air dry or use low temp setting on hairdryer.
  • 9 Inquire about feelings.
  • 10 Offer appreciation and praise.
  • 11 Nap.

Purified Water (Aqua/ Eau), Lauryl Glucoside, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate, Sodium Lauroyl Lactylate, Cocamidopropyl Betaine, Glycerin, Glycerin (and) Water (and) Calendula Officinalis Flower Extract, Glycerin (and) Aqua (and) Althaea Officinalis Root Extract, Avocado Oil, Coconut Oil, Flax Seed Oil, Jojoba Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Water, Glycerin, Helichrysum Stoechas Flower Extract, Hydrolyzed Quinoa, Fragrance, Xanthan Gum, Tocopherol, Niaouli Oil, Lavendula Angustifolia Oil, Aloe Barbadensis Juice Powder, Citric Acid.

Read more about our ingredients


PRIDE+GROOM’s THE SENSITIVE ONE dog shampoo is specially formulated for dogs with sensitive skin. It is made with all natural ingredients and is free from harsh chemicals, fragrances, and dyes that can irritate your dog's skin. Our shampoo is pH balanced and gentle enough for frequent use, leaving your dog's coat soft, shiny, and healthy.

THE SENSITIVE ONE dog shampoo is designed to work quickly and effectively to soothe and hydrate your dog's sensitive skin. With regular use, you should start to see improvement in your dog's skin condition within a few washes. However, the speed of results may vary depending on the severity of your dog's skin issues and the frequency of shampooing. We recommend leaving the product on for a few minutes in the bath before rinsing off, so it has time to soothe their skin even more.

Dogs with skin allergies need a gentle and hypoallergenic shampoo that won't trigger their symptoms. THE SENSITIVE ONE dog shampoo is a great option as it is made with natural ingredients that are free from common allergens such as fragrances and dyes. It is also formulated to soothe and hydrate your dog's skin, which can help reduce symptoms associated with allergies.

There are many factors that can cause severe skin irritation in dogs, including allergies, parasites, fungal or bacterial infections, hormonal imbalances, and environmental factors such as humidity or dryness. It is important to consult with your veterinarian if you notice any signs of skin irritation in your dog, such as itching, redness, or flaking, as they can help identify the underlying cause and provide appropriate treatment. Regular use of a gentle, hypoallergenic dog shampoo like THE SENSITIVE ONE can help prevent and alleviate skin irritation.

THE SENSITIVE ONE by PRIDE+GROOM is the perfect solution for puppy owners who are looking for a gentle, safe, and effective shampoo. This sensitive dog shampoo is formulated with natural oils and extracts that work together to create a soothing and moisturizing effect on your puppy’s skin while helping to reduce dryness, itchiness, and flakiness. It is free from harsh chemicals or artificial fragrances, making it a great choice for puppies under 12 weeks old.

Yes, puppies really need special puppy shampoo because their skin is much more sensitive and delicate than that of an adult dog's. Regular shampoos can be too harsh for puppies, so it's important to use a gentle shampoo specifically designed for puppies that don't contain harsh chemicals or fragrances that can cause irritation. With the right puppy shampoo, you can help ensure your furry friend's skin remains healthy and balanced.

Typically, puppies should be bathed every 2-3 weeks with a puppy shampoo. However, it is important to note that some breeds and fur types may require different bathing schedules. Puppies also tend to get messy quickly, so you can use a gentle washcloth with some of THE SENSITIVE ONE shampoo and warm water to clean them, without having to give them a whole bath. Always consult your veterinarian or groomer to determine the best shampoo and bathing schedule for your specific pup.